Freitag, 7. März 2014
Kurstag 1 | Wichtiges, Trends, Kanäle
Online Marketing - Das ist erstmal wichtig:
1. guter Content, Storytelling
2. der Kunde im Fokus (Monitoring), | Touchpoints | = Berührungspunkt des Kunden mit dem Produkt,
Touchpoints der Marke in verschiedenen Plattformen (on- und offline)
= die Reise des Kunden
3. Virales Marketing,
kein Abkupfern von viralen Hits,
keine billigen %-Aktionen
Online Marketing | Trends 2014 |
| Marketingkanäle |
- Affiliate
- Außenwerbung (U-Bahn, Autos, Plakate...)
- Celebrities, Sponsoring
- Cobranding
- Direkt Marketing (Telefon)
- Display-Werbung
- E-Commerce
- Fernsehen
- Merchandising
- Messen
- Mobile: Apps
- Monitoring
- PR (Presse), Online PR
- Promotion - POS
- Radio
- Sponsoring
- Suchmaschinen-Optimierung (Offpage)
- Suchmaschinen-Optimierung (Onpage)
- Suchmaschinen-Werbung SEA
- Web 2.0 Kanäle (Video, Facebook...)
- WOM!
- Zeitung und Magazine
Und | unser Kursprojekt... | Flughafen Berlin (retten)
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